With New Kaepernick Ad, What Does Nike Believe In?
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Nike Returns to Familiar Strategy With Kaepernick Ad Campaign - The New York Times
Worth the sacrifice: Why Nike was willing to risk backlash to embrace Colin Kaepernick | PR Week
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Nike took a calculated risk with Colin Kaepernick ad, experts say - Los Angeles Times
Nike Success Driven by Tech, Risks Like Colin Kaepernick Ad
Nike's Colin Kaepernick campaign erases his revolutionary message.
Nike's Kaepernick ad prompts heated sniping and vocal support | The Seattle Times
Nike's Colin Kaepernick ad is the 'gangster genius brand move of 2018'
Colin Kaepernick ad: Nike "Just Do It" campaign spurs boycott for adding NFL quarterback who led national anthem protest - CBS News
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Nike's Colin Kaepernick 'Just Do It' campaign is controversial, but on brand: Experts - ABC News
Sports & Politics Intersect: Nike just does it | Yardbarker
Good for business? Nike gets political with Kaepernick ad | KATU
![PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/fd49af4a760dd6a10e52ebc60585b43b34bbb87c/7-Figure4-1.png "PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar")
PDF] Risk and Reward : An Analysis of # BoycottNike as a Response to Nike ' s Colin Kaepernick Advertising Campaign | Semantic Scholar
4 Branding Lessons From Nike's Colin Kaepernick Ad
Taking Risks Can Benefit Your Brand - Nike's Kaepernick Campaign Is A Perfect Example
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Experts Weigh in: Was Nike's Colin Kaepernick Ad a Good Idea? | by AMA | AMA Marketing News | Medium
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Nike's new sneaker collaboration with Colin Kaepernick comes with 'little risk,' expert says
