Kering to Sell Large Chunk of Puma Holdings, Prompting M&A Talk – WWD
Fear, misfortune and Kanye West: how Adidas lost its lustre | Financial Times
New Adidas CEO throws Yeezy in kitchen sink | Reuters
Authentic Brands Buys Reebok from Adidas for $2.5B
Mergers & Inquisitions / Breaking Into Wall Street - When M&A deals go wrong over 1-2 decades: Adidas acquired Rebook for $4 billion 16 years ago, and sold it for just over
Team Vitality unveils sneaker collaboration with adidas - Esports Insider