Why Joe Lycett changed his name to Hugo Boss | HELLO!
Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online
Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online
Fashion giant Hugo Boss takes on tiny Welsh brewery in costly battle over its name - Mirror Online
Hugo Boss the Brand Says It Can Take a Joke by Hugo Boss the Comedian – WWD
Comedian Joe Lycett Legally Changes His Name To Hugo Boss - UNILAD
Hugo Boss forces Welsh brewery to change the name of its beers for almost £10,000 | Daily Mail Online
Fashion giant Hugo Boss forces small Welsh brewery to bin products - Mirror Online
Comedian Joe Lycett changes name to Hugo Boss in support of Swansea's Boss Brewing - Wales Online
Fashion giant Hugo Boss takes on Boss Brewing in Wales over its name - Wales Online
Comedian/Activist Legally Changes Name to Hugo Boss to Take on Fashion House » TwistedSifter
Joe Lycett Shares One Last (Very Silly) Statement As Hugo Boss, As He Reverts To Original Name | HuffPost UK Entertainment
Hugo Boss responds to Joe Lycett's name change | Metro News
Joe Lycett concludes Hugo Boss saga with TV stunt - TheIndustry.fashion
HUGO BOSS vs BOSS BREWING
Pansexual comedian legally changed name to Hugo Boss to piss off company - Queerty
Joe Lycett changes name to Hugo Boss
Comedian Joe Lycett changes name to Hugo Boss in support of Swansea's Boss Brewing - Wales Online
Joe Lycett Is No Longer Legally Named Hugo Boss | Exclaim!
Hugo Boss responds to comedian Joe Lycett's name change: 'We do not oppose the free use of language' | London Evening Standard | Evening Standard
Comedian formerly known as Hugo Boss changes name back to Joe Lycett | Stage | The Guardian
Fashion giant Hugo Boss takes on Boss Brewing in Wales over its name - Wales Online
HUGO BOSS Group: Contacts
Joe Lycett's takedown of Hugo Boss on behalf of a Welsh brewery aired tonight and it was brilliant - Wales Online
Fashion giant Hugo Boss says it took on Welsh brewer over its name to avoid 'misunderstanding' - Wales Online
Joe Lycett changed his name to 'Hugo Boss' to protest against the company
