Olympics 2012 chiefs concerned by Adidas 'sweatshop'
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How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
Stella McCartney Is Back With Adidas for the Rio 2016 Olympics - Fashionista
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Olympic Gold: Stella McCartney Unveils Her Adidas Designs for Team GB | Vogue
London 2012: Team GB models Olympics kit designed by Stella McCartney for Adidas | Daily Mail Online
Team GB kit for London 2012 Olympics designed by Stella McCartney and Adidas launched
Official Team GB 2012 Olympic Kit by Adidas and Stella McCartney - Mirror Online
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
adidas Markenauftritt bei den Olympischen Spielen
Adidas | London Olympics - Wevie | music and sound design
Were the London 2012 Olympics a failure?
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10 years on, what is the true legacy of the London 2012 Olympics? | UK News | Metro News
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
The 12 Best Ads of The 2012 Olympics
Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
adidas London Olympics 2012 on Behance
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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